In the famous words of Lewis Carole “If we don’t know where you want to go, it doesn’t matter which path you take”.
Why is it important to have a plan?
If you booked a holiday, sold your house, or start a new health regime, you would formulate a plan of what needs to be done by who and by when.
When it comes to business, all too often that there is no formal plan. I see lots of busyness and not enough business.
Many moons ago when I worked in the corporate world, we had plans for 5, 10, and even 20 years ahead. It was what I was held accountable for.
You are not a big corporate business, you are an SME or as I like to say – the jet skies of the business world. You can change direction, create new offers, and implement new ideas all before you have had your breakfast.
The secret to true success comes when you are strategic about it.
- What you do
- When you do it
- Why you do it.
This is why it is important to have a plan.
Otherwise, any road will do and you don’t know where you will end up.
5 Tips to Help You Today
Set aside 30 mins. Grab your diary and some paper and work out what you want to do for the next 9 days (3 months)
- Sales Targets – Set targets, how much do you want to earn for the next 3 months? How much do you need to sell per month/week?
- Offers – What have you got to offer? What are you selling? If you can, pick one product or service for each month. There is a reason for this.
- WIIFM – Focus on your potential customer. What is the No.1 frustration they have right now, that you can solve with your products & services?
- Re-engineer – Work back from your sales targets and offers to outline a plan of the sales and marketing activities you will need to do each month/week/day.
- STOP – Doing all the unimportant tasks that take up your day, that isn’t focused on achieving the 4 points above. Delete, delegate and STOP!
If you take the time to do this short exercise, you will have a plan for the next 90 Days that you can implement immediately.
Hit reply and let me know if this helped? I would love to hear your feedback.