Have you ever been in a situation where someone was trying to sell you something you had no interest in buying? #buymyshit

Why do this? Like the saying goes – “you can’t sell a steak to a vegetarian”

It doesn’t matter how juicy and yummy, it is they aren’t buying.

Then think about the following:

It’s a super-hot day and you’re chilling out at the beach. You spot an ice-cream van – YUM! Before you can say ice-cream – you have cash in hand and you are ready to buy.

If you are in business – wouldn’t you prefer the second scenario – every day of the week?

In order to do this, you have to get really clear on exactly WHO YOUR IDEAL CUSTOMER is.

It is important to your business success. It will help you avoid hit-or-miss marketing communications. You know the scatter-gun marketing approach of “I sell to everyone!”

Staying true to your ideal customer will enable you to consistently communicate to them via your website, social media, printed marketing material, videos, face-to-face meeting and it will help to build your brand.

Because you will be

  • Speaking their language

  • Understand their needs and wants

  • Solve their problems

  • Not be like “buy my shit”

  • You will be authentic

It is a true WIN: WIN for both you and your customers.

Grab a notebook, pen & coffee. Let’s create your Ideal Client

  • What age are they?

  • Gender?

  • Marital status?

  • Do they have children? How many and what age?

  • Location – where do they live?

  • What do they do for a living?

  • What is their current level of income?

  • What level of education do they have?

  • Where do they live – describe their house?

  • What else about their background will be helpful to know?

  • What do they aspire to be?

  • What inspires them?

  • What fears do they have

  • What dreams do they have?

  • What challenges do they face?

  • What books do they read – which is their favourite?

  • What magazines do they read – do they have subscriptions

  • What are their favourite social media platforms?

  • What pages or groups are they in?

  • What blogs/websites/forums do they love?

  • Do they attend any conferences/events? In person or online?

  • Which experts in your niche do they respect and follow?

By now you will have started to build a story around your Ideal Client. Give them a name. Find a picture on the internet that matches the image in your head of them.

Then step into their shoes and write down the following:

  • Goals – e.g. To own their own business, pay off all their debt, travel the world, save £xxxx, be financial free, help a local community – Think big picture

  • Values – it is important that you consider what their values are. Especially when interacting with them.

  • Challenges – what is sabotaging them; do they have limiting belief thinking? What triggers them and is compromising them i.e. they are told they are not good enough; they have failed in the past etc.

  • Pain Points – what is keeping them awake at night? Go to Google and search some of the points you have written down. You will see in the search results, what people are ACTUALLY LOOKING for

Let me know how you get on with this and any questions you have.